For the past few years food and beverage companies of all sizes have been pushed to reinvent themselves digitally, impressing the market with innovative ideas and a new, digitally framed identity in these post-pandemic times.
It’s not easy to innovate in the midst of anxiety, but it’s also vital for companies that rely on in-person interaction to think fast right now. Improving digital competencies is the current focus as companies need to build or boost their e-commerce, content and social media skills. Sometimes these are entirely new areas, but there are some simple tricks that can be replicated regardless of the size of your team or your skills.
A link-in-bio tool like Mylnker can help you digitize your physical business, linking your important accounts and profiles online without the need to create a website. Here are a few ideas.
1. Receive orders through different digital channels: The best way to get your Mylnker to work better than a single link in your bio is to separate your ordering platforms. Maybe you have different ordering platforms for your different locations, or maybe you want to direct your customers to decide between pickup or drop-off orders. This way, you will simplify the “journey” for customers when it comes to making their orders.
2. After you receive your Mylnker, your next step should be to add the URL to wherever platform you are online. Add it to your Facebook business page and share it on a pinned post. Add it to your Instagram bio and share it on your Stories to let your followers know about your new services. Don’t forget about other platforms you may have an online presence, such as Snapchat, Twitter or TikTok.
3. Think “social”: With Mylnker, we add the social media icons you need for your profile. It’s a great way to help your audience find you on the platforms of their choice, without taking up the most valuable space (the one that leads to sales) on your page: your links.
4. What information are your customers looking for? To truly connect with your customers nowadays, you need to think about the things that matter most to them. For example, it might not be very “sexy” to write about hygiene practices in your facility, but in today’s reality, your customers will be more comfortable knowing that you’re going that extra mile when it comes to your staff’s health and their own.
